Marketing Short Link Platform

Free UTM Builder - Create, Shorten & Track Campaign Links

Build UTM links, shorten them to clean share-ready URLs, and track every click in one dashboard. No spreadsheets, no credit card, no 200-character strings.

Share-ready URLsCleaner campaignsMeasurable clicks

Launch a link

Generate a campaign-ready URL

Fast
Secure redirectFree links expire in 5 days

Analytics View

Source Distribution

Traffic by UTM source

Source mixWeekly split
W1
W2
W3
W4
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W7

Full Funnel Attribution

Never wonder where your sales came from again.

Multi-channel View

See WhatsApp, Facebook, and Google performance in one chart.

Dynamic Slugs

Map complex tracking strings to easy-to-remember short paths.

The 5 UTM Parameters Explained

Two are required. Three are optional. All five work together to tell your analytics exactly where a visit came from.

ParameterWhat it tracks
utm_sourceWhich platform sent the click
utm_mediumThe channel type
utm_campaignThe specific campaign name
utm_contentWhich ad or link variant
utm_termPaid search keyword

Consistency rule: Consistency rule: use lowercase and underscores throughout. Analytics platforms are case-sensitive - "Email" and "email" appear as two separate traffic sources in your reports.

Why You Need to Shorten Your UTM Links

Raw UTM URLs hurt click-through rates and break in character-limited channels. Shortening is part of the tracking workflow, not optional.

Raw UTM URLs look like spam

A 200-character URL with ?utm_source= in the middle triggers spam filters and looks suspicious in WhatsApp and SMS messages.

SMS has a 160-character limit

A standard UTM URL uses your entire SMS budget before you add a single word of copy. Short links solve this instantly.

Branded links get 39% more clicks

A slug like shorturl.bar/spring26 tells recipients where they are going and who sent them. Unbranded links lose trust and clicks.

UTM Best Practices for 2026

Five rules that prevent broken analytics data across your team.

Lowercase everything

google and Google are two different sources in GA4. Pick lowercase from day one and never debate it again.

Never UTM-tag internal links

Adding UTM parameters to links within your own site resets session attribution and corrupts your source data.

One link per creative variant

Testing two subject lines? Create two UTM links with different utm_content values, not two campaigns.

Use underscores, not spaces

Spaces break URLs. Underscores keep your parameters clean: spring_sale_2026, not spring sale 2026.

Shorten before you share

Build and shorten in the same tool so your link inventory stays in one place and nothing gets lost in a spreadsheet.

Frequently Asked Questions

UTM Builder FAQ

Quick answers for marketers setting up campaign tracking for the first time.

A UTM code is a set of text parameters added to the end of a URL that tells your analytics platform where a visitor came from and which campaign brought them. The five parameters are utm_source, utm_medium, utm_campaign, utm_content, and utm_term. When a user clicks the tagged URL, the parameters are captured in your analytics tool before the redirect completes.
Yes. You can create UTM links and shorten them for free with no credit card required. Free links expire after 5 days. For permanent links, branded custom domains, and full analytics retention, upgrade to a paid plan.
No. The short URL is a redirect - when someone clicks it, they pass through ShortURL's server (which records the click), then land on the destination URL with all UTM parameters intact. Your analytics platform receives the full parameter set as if the user clicked the long URL directly.
ShortURL records every click on your short links internally. You can see total clicks, source breakdown, device type, and geographic data from the ShortURL dashboard without configuring Google Analytics. If you also have GA4 connected, UTM data will appear there too.
Yes - that is exactly how campaign-level attribution works. Use the same utm_campaign value (for example, spring-launch-2026) across your email, social, and paid ads, and set different utm_source and utm_medium values for each channel. Your analytics will aggregate all traffic under that campaign and break it out by source.
utm_content differentiates two creatives within the same campaign - typically used for A/B tests, for example hero-button vs footer-link. utm_term captures the paid search keyword that triggered an ad click and is primarily used with Google Ads. Most campaigns only need utm_source, utm_medium, and utm_campaign.